On the 29th November 2014 I attend a Private Beauty Event that was held by Misslyn Cosmetics in Matahari Beauty Lounge Tunjungan Plaza 3 Surabaya. If you're not familiar with this Brand before then you'll probably the same as me because in Surabaya the first Misslyn Counter is only at Matahari Dept Store Tunjungan Plaza and there's not many counter yet in Indonesia.
About Misslyn Cosmetics
Misslyn Cosmetics has been in the business since 30 years ago in Italy, followed by successful expansion to France and Germany.
The brand was able to position itself as a trendsetter for nail and lash
products, particularly in Germany.Misslyn was acquired by the ARTDECO Cosmetic Group
in late 2010, and completely re-launched: the existing eye and nail care
segment was expanded and an innovative overall product range
successfully introduced worldwide. In just two years' time, Misslyn
proved itself a highly-promising cosmetic brand with a total of over 700
points of sale in Germany and successful development in over 30
countries. While the brand's success story is continuing in
France with expansion of the points of sale to over 600 perfumeries and
cosmetic studios, Misslyn has also become one of the most important
brands in the entry-level price segment in many European countries
including Austria and Switzerland. The brand is now represented in
Slovenia and Croatia as well as in the Ukraine, and in over 200 stores
in Poland.The successful breakthrough in the Near East in 2011
was followed by the entry into the Asian markets, with launch of the
brand in China and Korea.
Brand Concept
Unlike typical Cosmetic Brand Misslyn's uses Seductive in their Brand Concept which is actually a concept that is mainly use for Perfume Brands. Their advertisements shows females and males models with seductive themes, style and poses.
